Welcome to GIM Value Visuals

Values are crucial to successful brand management

Sneakers are not primarily bought because they are comfortable, cars are not primarily bought because of their technical equipment and luxury foods not only because of their taste. Instead, they are about authenticity, success, prestige, fun, harmony and fitness, among other things…  

Values serve our own orientation and are an expression of our culture and society: “What is important to myself in life, what do I want to be like, what is generally accepted and important?” Values are often guiding peoples’ actions when it comes to purchasing brand products: We attribute values to brands and products. Values are the core element of the image we have of individual brands.

GIM has been doing research in the area of value orientations and brand values for successful brand management for more than a decade.